Trademark registration refers to the legal process of officially registering a trademark with the appropriate government authority. A trademark is a symbol, word, phrase, or logo that distinguishes and identifies the source of goods or services of one party from those of others. Registering a trademark provides the owner with exclusive rights to use the mark in connection with specific goods or services within the jurisdiction where the trademark is registered.

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The trademark registration process typically involves submitting an application to the relevant trademark office, along with the necessary documentation and fees. The application is then examined to ensure that the proposed trademark meets certain criteria, such as being distinctive and not already in use by another party in a similar field.

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Once the trademark is registered, the owner gains legal protection and exclusive rights to use the mark in commerce. These rights include the ability to prevent others from using a confusingly similar mark in connection with similar goods or services, as well as the ability to enforce those rights through legal action if necessary.

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Trademark registration is important for businesses to protect their brand identity, establish goodwill with customers, and prevent others from exploiting their intellectual property rights. It also provides a legal basis for enforcing trademark rights and seeking damages in cases of infringement.